Building a Mystery

No one should ever have to guess what it is you do. If they do, your brand isn’t a very effective one. While clever business titles and brand names will help you stand out, they also run you the risk of remaining indescribable – a detriment to your potential customer base!

If you can spare the space, insert a short (but precise) description of what you do. Try to keep this addendum shorter than four words if possible. If you were once listed as “Safety First, Inc.”, an addendum of “Fire Inspections and Security Alarms” will now open the doors to customers who once thought you were a company that sold seatbelts. Always do the work for your customers.

Perhaps you are on the other side of the equation in which your business brand says exactly what you do and nothing more. Although they’re direct, “Office Supplies, Inc.” “King Street Coffee Shop” and other generic names like it will surely not stand out amongst its competitors.

Consider attaching a simple tagline to your existing name to not only help identify your business, but also create a memorable existence. With an added tagline, suddenly “King Street Coffee Shop, where busy professionals recharge!” is easy to remember, so, it’s more likely to get referrals.